Narwhal Art Projects is proud to host the ROOTS X DOUGLAS COUPLAND collection, bringing together Douglas Coupland’s recognizable perspective with the Roots reputation for quality goods and craftsmanship. The ROOTS X DOUGLAS COUPLAND collection includes apparel for women/men/children, accessories, leather goods, design items, furniture, limited editions, original art and a series of pop-up boutiques. This is the first time Douglas Coupland has designed fashion wearables. He is best known as the internationally best-selling author of “Generation X”, “JPod” and “Generation A”.

“For more than 10 years I’ve been intimately exploring what it means to be Canadian,” says Coupland. “This partnership with Roots is an amazing opportunity to keep that dialogue going with an even wider, more diverse audience.”

“For the first time in our history, we stepped back and left the design to an outside designer,” explains Don Green, Co-founder of Roots. “Visually the collection is strong but beyond that, Douglas Coupland has once again shown his trademark humour and brilliance in exploring a new medium, in this case fashion. He has put forth a hopeful and positive message about this great country of ours and the results are impressive.”

The ROOTS X DOUGLAS COUPLAND collection launches at the Narwhal Art Projects pop-up boutique, select Roots stores and online on July 8, Prices range from $3.99 to $1,973 for an extremely limited-edition silver leather “Centennial” jacket that is hand signed by the artist and incorporates some of the collection’s most recognizable elements and icons.

View the entire line at:
www.roots.com/douglascoupland

Related Press:
“Roots unveils Douglas Coupland line”
By David Livingstone, Toronto Star. July 8, 2010